Irish whiskey gets legal protection in world’s largest market for whiskey

2 September 2019

The Irish Whiskey Association has been awarded legal protection known as geographic indication status in the Indian market (the largest whiskey market in the world. This means that only whiskey produced in Ireland can carry the Irish Whiskey label in India.

Old Bushmills Distillery

Old Bushmills Distillery

Carleen Madigan, the Irish Whiskey Association’s legal adviser:

“Securing the geographical indication for Irish whiskey in India is another landmark for the Irish whiskey category.

“Like similar registrations achieved earlier in the year in Australia and South Africa, this is another major success in our efforts to protect the integrity of Irish whiskey on a worldwide basis

“We will now be able to take much tougher enforcement action against fake Irish whiskey products on sale in India.

“This protection will also enable us to maximise opportunities to increase sales in this crucial whiskey market as it is an important selling point for the Indian consumer knowing they can enjoy Irish whiskey confident in the quality and authenticity of the product.”